Field LabX and Think Company have teamed up to create an immersive UX research and design experience. Join us for an evening of hands-on skills training that will challenge you to step outside of your comfort zone, learn about a new audience, and collaboratively innovate on a user-focused solution. Through these experiences, you’ll develop the skills to become a more empathetic innovator within your organization.
This immersive experience was crafted especially with people outside of the field of design in mind. Marketers, product managers, biz dev leaders, developers, and administrators - this is for you!
Because we'll be working in small groups with facilitators, tickets for this event are limited. Early registration is encouraged.
Throughout the experience, we’ll focus on a single case study as the lens through which we’ll learn about and practice UX research and design. We'll uncover user needs, make sense of findings, and use insights to create empathetic solutions to everyday business challenges.
This Field Lab's case study will focus on REC Philly, an organization that provides resources and support for musicians in Philadelphia. The team at REC Philly has invited us backstage to get inside access to some of Philly’s most entrepreneurial musicians. You’ll apply principles of UX research and design to better understand this community, uncover their challenges and pain points, and create solutions with them in mind.
After completing this Field LabX experience, you’ll walk away with everything you need to create user-focused solutions for everyday business challenges—no matter your industry or field. You’ll be armed with the necessary skills to understand your audience, create solutions that solve for their needs, and effectively communicate your vision.
Amanda Pike is a Senior Experience Designer at Think Company, specializing in UX research and strategy. With a background in Library & Information Science, she’s been making sense of complex information in the digital space since 2008. In her role with Think Company, she works with clients across a wide range of industries and sectors to understand research goals, strategize on research approaches and methodologies, and execute research plans to uncover user needs, create user-centered solutions, and validate design concepts.
As founder and creative director of creative incubator REC Philly—credited for its worthwhile events throughout the city—Will is doing his part to help creative entrepreneurs build and sustain professional careers within their industry. He is on the path to incite valuable change in Philly's art and music culture.
Allison Hossack is Principal of Research and Strategy at Think Company. In her role, she ensures the successful execution of research to discover insights about user needs that inspire creative and effective solutions to enhance user experience. As a hands-on leader and problem solver, she savors big challenges and opportunities. Her user research has supported strategic initiatives, digital roadmaps, and product prioritization for companies spanning finance, energy, media, and healthcare including Johnson & Johnson, Transamerica, and Wharton University.
Darian Davis is an Experience Designer at Think Company. In his role, he is focused on building evidence-based designs and crafting well-considered experiences. Darian has previously worked in the IoT industry crafting UX solutions for apps linking internet-connected devices for companies including ADT and T-Mobile. With a background in visual design, Darian maintains a balance of form and function in his design process, offering clients a well-rounded perspective when approaching new challenges.
Ronethea Williams is the Founder of Field LabX, an experiential education company that facilitates global leadership and character development experiences. Programs are facilitated throughout the world and focus on skills and competencies like empathetic leadership and marketing in emerging markets.
Ronethea previously worked in the talent development space, partnering with top MBA Programs and Fortune 50 companies to help thousands of millennial professionals realize their career potential.
Dive into concepts such as user-centered design and design thinking as the driving principles for the day. This lesson will focus on how to apply these principles to everyday business challenges, while focusing on one case study (REC Philly) which will drive our research efforts throughout the experience.
After collecting your data in the field, we’ll come back together to make sense of your research findings, identify key insights, and translate those insights into actionable solutions. We’ll provide frameworks and templates for creating an innovation strategy and roadmap to share with the larger group.
Think Company is an award-winning experience design firm founded in 2007, employing consultants across three studios with expertise in almost every industry. We pride ourselves on using a research-driven methodology which ensures our design decisions are always based on evidence. We specialize in research, strategy and visioning, content strategy, experience design, digital product design, and software development. We exist to help you create great experiences for your customers and employees.
Come think with us! http://www.thinkcompany.com
Field LabX is an experiential education company whose mission is to help professionals become more innovative and empathetic leaders. We believe that innovators with more situational and cultural awareness build better, more inclusive products and services. Our suite of programs include week-long global immersions ranging in topics from sustainability in Tulum, MX to Marketing in Emerging Markets hosted in Rio de Janeiro, Brazil.
