Field LabX: Innovation by Design
05
.
02
.
2018
Ticket Sales Are Closed
Text goes here
X

KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

List Item

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

12:00 PM

Schedule Element

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Field LabX: Innovation by design

Field LabX and Think Company have teamed up to create an immersive UX research and design experience. Join us for an evening of hands-on skills training that will challenge you to step outside of your comfort zone, learn about a new audience, and collaboratively innovate on a user-focused solution. Through these experiences, you’ll develop the skills to become a more empathetic innovator within your organization. 


This immersive experience was crafted especially with people outside of the field of design in mind. Marketers, product managers, biz dev leaders, developers, and administrators - this is for you!

Because we'll be working in small groups with facilitators, tickets for this event are limited. Early registration is encouraged. 


May 
02
, 
2018
 | 
4:00PM
 – 
8:00PM
Ticket Sales Are Closed
Text goes here
X

Become a Better Innovator.



Throughout the experience, we’ll focus on a single case study as the lens through which we’ll learn about and practice UX research and design. We'll uncover user needs, make sense of findings, and use insights to create empathetic solutions to everyday business challenges.


This Field Lab's case study will focus on REC Philly, an organization that provides resources and support for musicians in Philadelphia. The team at REC Philly has invited us backstage to get inside access to some of Philly’s most entrepreneurial musicians. You’ll apply principles of UX research and design to better understand this community, uncover their challenges and pain points, and create solutions with them in mind.


Takeaways

After completing this Field LabX experience, you’ll walk away with everything you need to create user-focused solutions for everyday business challenges—no matter your industry or field. You’ll be armed with the necessary skills to understand your audience, create solutions that solve for their needs, and effectively communicate your vision.

Process

We'll provide tools, templates, and frameworks to support UX research and design learning

Practice

We've crafted a supportive environment to practice hands-on research and collaborative design

Guidance

Our skilled facilitators will provide support and feedback throughout the process

Speakers & Facilitators

amanda pike

Senior Experience Designer, Think Company                                                             

Amanda Pike is a Senior Experience Designer at Think Company, specializing in UX research and strategy. With a background in Library & Information Science, she’s been making sense of complex information in the digital space since 2008. In her role with Think Company, she works with clients across a wide range of industries and sectors to understand research goals, strategize on research approaches and methodologies, and execute research plans to uncover user needs, create user-centered solutions, and validate design concepts.


william tyrone toms     

Founder & Head of Strategy, Rec Philly

As founder and creative director of creative incubator REC Philly—credited for its worthwhile events throughout the city—Will is doing his part to help creative entrepreneurs build and sustain professional careers within their industry. He is on the path to incite valuable change in Philly's art and music culture.

Allison hossack    

Principal of Research and Strategy, Think Company

Allison Hossack is Principal of Research and Strategy at Think Company. In her role, she ensures the successful execution of research to discover insights about user needs that inspire creative and effective solutions to enhance user experience. As a hands-on leader and problem solver, she savors big challenges and opportunities. Her user research has supported strategic initiatives, digital roadmaps, and product prioritization for companies spanning finance, energy, media, and healthcare including Johnson & Johnson, Transamerica, and Wharton University.

Darian Davis

Experience Designer, Think Company                                                                     

Darian Davis is an Experience Designer at Think Company. In his role, he is focused on building evidence-based designs and crafting well-considered experiences. Darian has previously worked in the IoT industry crafting UX solutions for apps linking internet-connected devices for companies including ADT and T-Mobile. With a background in visual design, Darian maintains a balance of form and function in his design process, offering clients a well-rounded perspective when approaching new challenges.

Ronethea Williams    

 Founder, Field LabX                                                    

Ronethea Williams is the Founder of Field LabX, an experiential education company that facilitates global leadership and character development experiences. Programs are facilitated throughout the world and focus on skills and competencies like empathetic leadership and marketing in emerging markets. 

 

Ronethea previously worked in the talent development space, partnering with top MBA Programs and Fortune 50 companies to help thousands of millennial professionals realize their career potential. 

 

 

Agenda

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

The Rundown


4:00 PM

Check-in

Check in and meet your cohort. Bring a pen, some paper, and a water bottle. We'll provide the rest!

4:15 PM

Welcome and Overview

Get to know the team and our plan for the evening.


4:30 PM

Intro to User-Centered Design for Problem Solving

Dive into concepts such as user-centered design and design thinking as the driving principles for the day. This lesson will focus on how to apply these principles to everyday business challenges, while focusing on one case study (REC Philly) which will drive our research efforts throughout the experience.

5:00 PM

Research Methods for Building Empathy

Discover best practices for planning and conducting research. After practicing research skills, the group will work together to identify our research questions and hypotheses to test during the breakout sessions.

5:30 PM

Breakout Sessions: Research in the Field

Breaking out into small groups, we’ll go out into the field to observe and interact with our target audience. This lesson provides a hands-on opportunity to practice the research methods, skills, and techniques introduced in the previous section.

6:30 PM

 Regroup: Concepting & Brainstorming

After collecting your data in the field, we’ll come back together to make sense of your research findings, identify key insights, and translate those insights into actionable solutions. We’ll provide frameworks and templates for creating an innovation strategy and roadmap to share with the larger group.

7:30 PM 

Share Findings & Insights

Each small group will present their research findings and pitch us their top ideas. This final lesson will focus on communicating your strategy and vision to get buy-in and support for your innovative solutions.

8:00 PM

Reception

Continue to meet, mingle, and collaborate with your cohort over light refreshments.


ABOUT US

THINK COMPANY

Think Company is an award-winning experience design firm founded in 2007, employing consultants across three studios with expertise in almost every industry. We pride ourselves on using a research-driven methodology which ensures our design decisions are always based on evidence. We specialize in research, strategy and visioning, content strategy, experience design, digital product design, and software development. We exist to help you create great experiences for your customers and employees.

Come think with us! http://www.thinkcompany.com

FIELD LABX

Field LabX is an experiential education company whose mission is to help professionals become more innovative and empathetic leaders. We believe that innovators with more situational and cultural awareness build better, more inclusive products and services. Our suite of programs include week-long global immersions ranging in topics from sustainability in Tulum, MX to Marketing in Emerging Markets hosted in Rio de Janeiro, Brazil.

Field LabX: Innovation By Design

Join us for an evening of learning, iterating, and developing with some of Philly's most innovative leaders. 

Ticket Sales Are Closed
Text goes here
X

Thank you to our partners

referral link triangle icon
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo
Sorry, ticket sales have closed.